I’ve been on a marketing arc lately, and while researching landing pages, I came across a quote.
Know the rules well, so you can break them effectively.
The quote reminded me of something the infamous Andrew Tate was speaking of in one of his clips. He was talking about how he came to be the man he is. He said that as he was growing up he did what he was told. He did what his father told him without question. He did what his kickboxing coach told him without question. The result of this unquestioning adherence to what his teachers told him built a foundation upon which he was able to become effective at what he applied himself to. It also gave him a template for engaging in other realms where he has found success.
Know the rules well.
Most of what we do today has been done before. That means someone has figured out what works and what doesn’t. Someone has failed miserably. Someone has spent hours creating structure from the unknown. Someone has spent hours putting a useful framework together and then refining it to something approaching efficiency. All we have to do when we enter this space is follow the guidebook, the recommendations, and guidance of those who have come before us. Until we truly understand what we are doing, trying to branch out or be unique is simply trying to reinvent the wheel.
…so you can break them effectively.
Once the rules are known and integrated into our understanding, we know where there is room for change. We also have a deep understanding of what changes to one rule will have to other rules.
That’s all I have for now. My coffee has gone cold, so I’ll catch you later.